MEDIA NEWSROOM
46664 BANGLE and EDCON launches the 10th Mandela Day container library

The Tenth Mandela Day container library was opened on the 23rd September at the Mid-Ennerdale Primary school in Gauteng on Friday 23rd September 2011. The school was chosen because of its close association with the 46664 bangles campaign.




The celebrations started off with energetic and enthusiastic singing and dancing by the Mid-Ennerdale Primary School kids and teachers of the Soul Buddies group. The speeches were kicked off by the principal of the school, Mr R.O. Bhikha, who spoke about the "wonder of books" and the "wonder of reading" with the responsibility of the teachers in Mid Ennerdale Primary School to "encourage eagerness and willingness to read". He then thanked Soul City, Breadline Africa, Container Conversions, 46664 Bangles, the Marketing Department of Edcon Discount Division and CNA for the library and books.


Mr Christo Claassen, Chief Executive of Edcon Discount Division, explained the Edcon staffs involvement in the Mandela Day Project by buying 46664 Bangles to help generate funds towards the Library Container. He also specifically mentioned that the reasons for choosing Mid Ennerdale Primary School for receiving the Library Container was firstly because two of his staff members are from the Mid Ennerdale community and that the community are strong supporters of the Jet brand. Mr Claassen then handed over to Mr Jurgen Schreiber, Group Chief Executive Officer of Edcon, who said a few words about the need to give back by all South Africans. Mr Robert Coutts, Chief Executive Officer of 46664 Bangles, was up next and spoke about the 46664 Bangle Program, Mandela Day and the Library Container Project going forward. The celebrations ended off with a delicious spread of snacks and beverages provided by the Marketing Department of Edcon Discount Division.




The 10th library now delivered, its on to the next container library at Dimbaza in the Eastern Cape, and helping a new community. Keep an eye out for this fantastic project that aims to change the lives of children through literacy and facilitation. Thank you to everyone who participated in setting up this particular library .

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