The idea for the 46664 Bangle was born out of more than just a need to provide ongoing funding for the 46664 campaign, but out of a desire to directly influence the lives of those who are most affected by HIV AIDS.
46664 takes its name from Nelson Mandela's Robben Island prison number. He was prisoner number 466, incarcerated in 1964.
Inspired by the vision and leadership of Nelson Mandela, 46664 is an African ressponse to the global HIV AIDS epidemic that invites the whole world to take the fight in hand.
When you buy a 46664 bangle jewellery item (also known as a 46664 bracelet or wristband) you are not making a once-off donation to charity, you are helping to form a sustainable revenue stream that will benefit 46664's programmes to help prevent the spread of HIV AIDS and to fund community organisation that assist those most affected by this epidemic.
IT'S MORE THAN A FASHION STATEMENT.
IT'S AN AFFIRMATION OF
RESPONSIBILITY.
The initiative is a uniquely South African one, making these fashion accessory bangles with the valuable resources the country has - Silver, Gold and Platinum. The other precious resource South Africa has in abundance is the positive attitude of its people. What makes each bangle so special is that it creates jobs for some of our incredible people using their skill of african crafts - taking them off the streets and giving them access to healthcare and education.
This jewellery trend fashion bangles and 46664 campaign is supported by international 46664 ambassadors from the world of sport and entertainment.